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</o:shapelayout></xml><![endif]--></head><body lang=EN-US link="#0563C1" vlink="#954F72"><div class=WordSection1><p class=MsoNormal><span style='font-size:10.5pt;font-family:"Century Gothic","sans-serif";color:#444444;background:white'>"Journal ‘branding’, and, worse, journal impact factor, remain exceptionally important in (falsely) establishing the perceived quality of a piece of research..." - Philip Moriarty<o:p></o:p></span></p><p class=MsoNormal><span style='font-size:10.5pt;font-family:"Century Gothic","sans-serif";color:#444444;background:white'><o:p> </o:p></span></p><p class=MsoNormal><span style='font-size:10.5pt;font-family:"Century Gothic","sans-serif"'><a href="http://blogs.lse.ac.uk/impactofsocialsciences/2016/03/14/addicted-to-the-brand-the-hypocrisy-of-a-publishing-academic/">http://blogs.lse.ac.uk/impactofsocialsciences/2016/03/14/addicted-to-the-brand-the-hypocrisy-of-a-publishing-academic/</a> <o:p></o:p></span></p><p class=MsoNormal><span style='font-size:10.5pt;font-family:"Century Gothic","sans-serif"'><o:p> </o:p></span></p><p class=MsoNormal><b><span lang=EN-ZA style='font-size:10.5pt;font-family:"Century Gothic","sans-serif";color:#1F497D;mso-fareast-language:EN-ZA'>Ina Smith<o:p></o:p></span></b></p><p class=MsoNormal><span lang=EN-ZA style='font-size:10.5pt;font-family:"Century Gothic","sans-serif";color:#1F497D;mso-fareast-language:EN-ZA'>SciELO Planning Manager<o:p></o:p></span></p><p class=MsoNormal><span lang=EN-ZA style='font-size:10.5pt;font-family:"Century Gothic","sans-serif";color:#1F497D;mso-fareast-language:EN-ZA'>Academy of Science of South Africa (ASSAf)<o:p></o:p></span></p><p class=MsoNormal><span lang=EN-ZA style='font-size:10.5pt;font-family:"Century Gothic","sans-serif";color:#1F497D;mso-fareast-language:EN-ZA'><o:p> </o:p></span></p><p class=MsoNormal><span lang=EN-ZA style='font-size:10.5pt;font-family:"Century Gothic","sans-serif";color:#1F497D;mso-fareast-language:EN-ZA'>LIASA Exco Convener ICT Development (2014-2016)<br>LIASA HELIG Chair (2014-2016)<o:p></o:p></span></p><p class=MsoNormal><span lang=EN-ZA style='font-size:10.5pt;font-family:"Century Gothic","sans-serif";color:#1F497D;mso-fareast-language:EN-ZA'><o:p> </o:p></span></p><p class=MsoNormal><span lang=EN-ZA style='font-size:10.5pt;font-family:"Century Gothic","sans-serif";color:#1F497D;mso-fareast-language:EN-ZA'>Switchboard: +27 12 349 6600    <o:p></o:p></span></p><p class=MsoNormal><span lang=EN-ZA style='font-size:10.5pt;font-family:"Century Gothic","sans-serif";color:#1F497D;mso-fareast-language:EN-ZA'>Tel: +27 12 349 6641           <o:p></o:p></span></p><p class=MsoNormal><span lang=EN-ZA style='font-size:10.5pt;font-family:"Century Gothic","sans-serif";color:#1F497D;mso-fareast-language:EN-ZA'>Fax: +27 (0) 86 576 9512<o:p></o:p></span></p><p class=MsoNormal><span lang=EN-ZA style='font-size:10.5pt;font-family:"Century Gothic","sans-serif";color:#1F497D;mso-fareast-language:EN-ZA'>Email: </span><span lang=EN-ZA style='font-size:10.5pt;font-family:"Century Gothic","sans-serif"'><a href="mailto:ina@assaf.org.za"><span style='color:#0563C1;mso-fareast-language:EN-ZA'>ina@assaf.org.za</span></a></span><span lang=EN-ZA style='font-size:10.5pt;font-family:"Century Gothic","sans-serif";color:#1F497D;mso-fareast-language:EN-ZA'> <o:p></o:p></span></p><p class=MsoNormal><span lang=EN-ZA style='font-size:10.5pt;font-family:"Century Gothic","sans-serif";color:#1F497D;mso-fareast-language:EN-ZA'><o:p> </o:p></span></p><p class=MsoNormal><span style='font-size:12.0pt;font-family:"Times New Roman","serif";color:#1F497D'><img border=0 width=565 height=87 id="Picture_x0020_1" src="cid:image001.jpg@01D17E38.DCDCC7E0" alt="20 years signature"></span><span lang=EN-ZA style='font-size:10.5pt;font-family:"Century Gothic","sans-serif";color:#1F497D;mso-fareast-language:EN-ZA'><o:p></o:p></span></p><p class=MsoNormal><span lang=EN-ZA style='font-size:10.5pt;font-family:"Century Gothic","sans-serif";color:#1F497D;mso-fareast-language:EN-ZA'><o:p> </o:p></span></p><p class=MsoNormal><span lang=EN-ZA style='font-size:10.5pt;font-family:"Century Gothic","sans-serif";color:#1F497D;mso-fareast-language:EN-ZA'>1st Floor Block A, The Woods, 41 De Havilland Crescent, Persequor Park <o:p></o:p></span></p><p class=MsoNormal><span lang=EN-ZA style='font-size:10.5pt;font-family:"Century Gothic","sans-serif";color:#1F497D;mso-fareast-language:EN-ZA'>Meiring Naudé Road, Lynnwood 0020, Pretoria, South Africa. <o:p></o:p></span></p><p class=MsoNormal><span lang=EN-ZA style='font-size:10.5pt;font-family:"Century Gothic","sans-serif";color:#1F497D;mso-fareast-language:EN-ZA'><o:p> </o:p></span></p><p class=MsoNormal><span lang=EN-ZA style='font-size:10.5pt;font-family:"Century Gothic","sans-serif";color:#1F497D;mso-fareast-language:EN-ZA'>PO Box 72135, Lynnwood Ridge 0040, Pretoria, South Africa. <o:p></o:p></span></p><p class=MsoNormal><span lang=EN-ZA style='font-size:10.5pt;font-family:"Century Gothic","sans-serif";color:#1F497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