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<DIV>I wonder if it's only information specialists (like us) who are interested in measuring uptake of research in the social sphere?</DIV>
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<DIV>Societal impact or social media impact? What is the focal interest here?</DIV>
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<DIV><A href="http://blog.citeab.com/beyond-citations-measuring-the-societal-impact-of-research/?goback=.gde_2367178_member_274714535">http://blog.citeab.com/beyond-citations-measuring-the-<STRONG>societal</STRONG>-impact-of-research/?goback=.gde_2367178_member_274714535</A>#!</DIV>
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<DIV>Are we hoping that researcher themselves will get caught up in the power of social media for their work so that this builds the possibilities for changing the research assessment criteria for impact? </DIV>
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<DIV>It seems recognition is the only driving interest..... not societal impact</DIV>
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<DIV><FONT size=1 face=Calibri>Allison Fullard</FONT></DIV>
<DIV><FONT size=1 face=Calibri>Deputy Director: Library Services<BR>University of the Western Cape</FONT></DIV>
<DIV><FONT size=1 face=Calibri>Ph: 27-(0)21 959-2923 <BR>Fax: 27-(0)21 959-2659<BR><BR>Private Bag X17, Bellville 7535<BR>South Africa<BR></FONT></DIV>
<DIV><FONT size=1 face=Calibri><A href="http://lib.uwc.ac.za/">http://lib.uwc.ac.za</A></DIV></FONT></BODY></HTML>