[IRTalk] Mexican Publishers Face Significant Challenges, but They’re Uniquely Equipped to Meet Them

[Dr Leti Kleyn]

Between 1990 and 2000, Mexico’s literacy rates for 10-15 year olds went from around 12% to over 90%, creating a new generation of wealthier, literate, and digital-savvy readers. This was achieved in part by the government providing free books directly to schools. But bypassing local publishers and bookstores led to tougher trading conditions for them, as well as fostering a culture in many that books ‘should be free’. Among that wealthier younger generation, though, there is also genuine hunger for books in a country where 94% of municipalities have no sales outlets for them. Gandhi is the largest bookstore chain with 41 stores, but no fewer than 18 of these are in Mexico City. Independent bookstores are few and far between.

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Sent: Wednesday, 29 January 2020 14:50
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[Guest Post — Mexican Publishers Face Significant Challenges, but They’re   Uniquely Equipped to Meet Them]<http://SFSP.informz.net/z/cjUucD9taT05MDkxNzUyJnA9MSZ1PTExMTcwNDQyNTEmbGk9NzM0NDI4Mjg/index.html>
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Guest Post — Mexican Publishers Face Significant Challenges, but They’re Uniquely Equipped to Meet Them <http://SFSP.informz.net/z/cjUucD9taT05MDkxNzUyJnA9MSZ1PTExMTcwNDQyNTEmbGk9NzM0NDI4Mjg/index.html>

A guest post from Rachel Maund, Director of Marketability, provides an update about publishing, open access and book trade events in Mexico and Latin America.
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