[IRTalk] Impact of Social Sciences – Addicted to the brand: The hypocrisy of a publishing academic

Hilton Gibson hilton.gibson at gmail.com
Sun Sep 25 16:52:16 SAST 2016

Academics generally recognise that the scholarly publishing business model
is flawed, the impact factor does not point to quality, and open access is
a good idea. And yet, academics continue to submit their work to the same
for-profit journals. Philip Moriarty looks at what is keeping academics
from practicing what they preach. Despite many efforts to counter the
perception, journal ‘branding’ remains exceptionally important.

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