[IRTalk] Beyond Usage Statistics: How to use Google Analytics to Improve your Repository | Library Information Technology Association (LITA)

[Hilton Gibson]

*Librarians and repository managers are increasingly asked to take a
data-centric approach approach for content management and impact
measurement.* Usage statistics, such as page views and downloads, have been
widely used for demonstrating repository impacts. However, usage statistics
restricts your capacity of identifying user trends and patterns such as how
many visits are contributed by crawlers, originated from a mobile device,
or redirected by a search engine. Knowing these figures will help
librarians to optimize the digital contents for better usability and
discoverability. This 90 minute webinar will teach you the concepts of
metrics and dimensions along with hand-on activities of how to use Google
Analytics on library data from institutional repository.

http://www.ala.org/lita/beyond-usage-statistics-how-use-google-analytics-improve-your-repository
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