[Irtalk] Embrace, extend and extinguish - Wikipedia, the free encyclopedia

[Hilton Gibson]

"Embrace, extend, and extinguish",[1] also known as "Embrace, extend, and
exterminate",[2] is a phrase that the U.S. Department of Justice found[3]
and was used internally by Microsoft[4] to describe its strategy for
entering product categories involving widely used standards, extending
those standards with proprietary capabilities, and then using those
differences to disadvantage its competitors.

https://en.wikipedia.org/wiki/Embrace,_extend_and_extinguish
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