[Irtalk] Embrace, extend and extinguish - Wikipedia, the free encyclopedia

Hilton Gibson hilton.gibson at gmail.com
Thu Jan 29 21:29:33 SAST 2015

"Embrace, extend, and extinguish",[1] also known as "Embrace, extend, and
exterminate",[2] is a phrase that the U.S. Department of Justice found[3]
and was used internally by Microsoft[4] to describe its strategy for
entering product categories involving widely used standards, extending
those standards with proprietary capabilities, and then using those
differences to disadvantage its competitors.

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