[Irtalk] Why the “smiling curve” has publishers frowning - Joe Wikert's Digital Content Strategies
hilton.gibson at gmail.com
Thu Dec 3 16:06:31 SAST 2015
The key point is this: Publishers have considerably less industry and
market leverage today than they did 20 years ago. Once upon a time book
publishing was built around a scarcity model and publishers thrived.
Digital disruption generally eliminates (most) scarcity. The resulting
abundance completely destroys yesterday’s business models and forces most
players to reinvent themselves to remain relevant. Those at the bottom of
the smiling curve are at the mercy of those who rank higher on the y-axis.
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