[Irtalk] Build a Better Mousetrap | The Scholarly Kitchen

[Hilton Gibson]

The problem for academic publishers in trying to build a strong D2C
business is not what we usually hear, the challenges of the shift from
print to digital. As a practical matter, that shift is not a challenge but
a gift:  no more returns, no more working capital tied up in inventory, the
ability to address a global audience.* The real problem is that academic
publishing was created to look to the academy itself for its audience and
to the library in particular.*

http://scholarlykitchen.sspnet.org/2014/05/13/build-a-better-mousetrap/
-------------- next part --------------
An HTML attachment was scrubbed...
URL: <http://lists.lib.sun.ac.za/pipermail/irtalk/attachments/20140513/eec8c96e/attachment.html>