[Irtalk] Hiding in Plain Sight — Is the Subscription Model the Optimal Business Model for the Digital Age? | The Scholarly Kitchen

[Hilton Gibson]

*Scholarly publishing has for a long period drifted away from the
subscription model, and we’re paying the price.* The site license model has
interfered with direct subscriptions for many publishers, but since the
financial bargain has been acceptable, the strategic issues have been
grudgingly tabled. The last decade of fixation on site licenses and OA has
led to a general neglect of subscription marketing and e-commerce
infrastructure. At the strategic level, direct subscriptions and group
subscription offshoots are often overlooked or simply not considered viable
anymore.
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http://scholarlykitchen.sspnet.org/2014/06/30/hiding-in-plain-sight-is-the-subscription-model-the-optimal-business-model-for-the-digital-age/
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