[Duraspace] Google may have changed its name but the game remains the same | Comment is free | The Guardian

[Hilton Gibson]

Wall Street’s ecstatic reaction to Google’s capitulation is easy to
understand, but sobriety is bound to set in soon: none of Google’s
structural problems is going away. *If anything, the Alphabet rebranding
should make us think twice about surrendering even more of our technology
policy to Silicon Valley: as long as advertising pays for innovation and
data is concentrated in just a handful of firms, we will always be
under-innovating. Google’s inability to break out of the search trap is
just a case in point.*

http://www.theguardian.com/commentisfree/2015/aug/16/google-alphabet-name-change-same-game-evgeny-morozov?CMP=twt_gu
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